Effectiveness of media used in campaigns for change
Blogs:
Strenghts:
easy to create
easy to update
can be interatctive
easily accessable
Limitations:
hard to find if there is no link
outdated method
hard to navigate for the older generation
Possible only accessible by individuals who already know about the campaign
Unlock:
Help people with a criminal conviction get employment
Their blog contains links to articles about issues that are relevant to the campaign
Social networking:
Strengths:
most people have some sort of social network presence
possibility of reaching a wider audience quicker
quickly spread from person to person
Limitations:
people may not actively support the campaign
Stop Hate UK
Has a Facebook and Twitter account which give the audience a chance to reach a wider audience.
However, someone may show support for the campaign on social media, they may not always report all incidents of hate crime, whether as a victim or witness.
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