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INTRODUCTION TO PR, CHAPTER 1 - Coggle Diagram
INTRODUCTION TO PR
DEFINITION
IPRA
the art and social science of analyzing trends, predicting their consequences, counseling organization leaders, and implementation planned programs of action which serve both the organization’s and public’s interest.
IPRM
‘is the deliberate, planned, and sustained effort to establish and maintain mutual understanding between an organization and its public’
the organization’s effort to build and manage long term relationships with its strategic publics and minimize conflicts with them.’ (J. Gruning,1992)
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