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BUSINESS AND INDUSTRY, CHAPTER 7 - Coggle Diagram

- - - - Keeping old customers
      - Attracting new customers
      - Handling complaints
    - - Assisting in program concerning consumerism
      - Publicizing news and events related to launching of new products
      - Probing public opinion in market areas
    - - strategically focused marcom
      - cost effective marcom
      - totally integrated marketing communications (marcom).
  - - - Be honest, accurate and prudent
      - Have the ability to convince and motivate others
      - Be knowledgeable in this specific phase of communication
    - - How to deal with financial press
      - How to communicate news to investors.
      - Assisting with analyst
    - - Shareholders
      - Financial community
      - Prospective shareholders
  - - - Stability
      - Participation
      - Pride
      - Appreance
    - - Tour to factory/organization.
      - Local media relations
      - Sponsoring local events or public facilities
    - - well being of the surrounding society
      - Building good image to gain positive perception
  - - - Fact finding
      - Information giving
      - Liaison
    - - gain relevant support or necessary assistance
      - to secure goodwill between organization and the ruling government
  - - - Personalize communication
      - Be innovative - provide innovative solution.
      - Survey employee’s attitude regularly
    - - Allow employees to participate in managerial decisions.
      - Provide motivations for the Employee
    - - Opportunities for advancement.
      - Recognition for service rendered.
      - Job security.
    - - Bulletin board
      - Newsletters/House Journals
      - Meeting
- - - - Technological
      - Business and economic
      - Natural
    - - Emerging Crisis
      - Sustained Crisis
      - Immediate Crisis
    - - Crisis Management is the art of removing much of the risk and uncertainty to allow a company more control of their own destiny.
    - - Falling under close media or government scrutiny
      - Damaging a company’s bottom line in any way
      - Escalating in intensity.
    - - Don’t speculate
      - Stay with the facts.
      - Speak first and often
    - - Develop a strategy to contain and counteract.
      - Identify things that can go wrong and become highly visible.
- - - - Corporate name
      - Logo
      - Trade character