Boeing 737 MAX (force affecting business)

Technological Force

Computer calculation Speed or Power

Fuel- Efficient Engine

Automation

Research & Development

Boeing testing others technologies

To Sharing digital information between air traffic control

To optimize routing efficiency and safety

Electronic flight bag application

To automatically provide rerouting information to pilots during bad weather.

Cameras

To provide the view outside the airplane

to compete, Boeing replaced its old engine with larger engine, in the same frame of 737 max

Maneuvering Characteristics Augmentation System (MCAS) in the 737 max

this is placed closer to the front of the plane

Boeing invested 7% of its sales

innovation in industry

Sensors

To offset the risk

in the nose to measure air pressure

produced extra pitch at elevated AOA

To compensate for the extra pitch produced by larger engine

Angle-of-attack sensors detected the steep pitch

send the signal to MCAS

little wing on the airplane's tails push the nose down

the faulty sensors lead the crashes

error in sensors

gives wrong information to MCAS

Push the nose down

Pilot loss the control