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Sale/Service Process - Coggle Diagram
Sale/Service Process
How will I sell to customers?
Internet
Videos
Show videos of the dogs at the daycare and how they're treated
Show videos of my dogs being with the dogs and behaving great
Website
Having all my services and prices listed
This helps the customers compare my prices and services to competitors
Word of mouth
Customers who had a great experience
Tell people they know about how much they love my business
How great their dog is treated at my facility
Friends and family
Me
My passion
Why I started the business
Seeing a kennel abuse dogs and wanted to change it
My own dogs
How much I love all dogs
Sales pitch
Sell my idea
Sell my services
Compare to competitors
Keep customers
Offer superior experience
Offer parties and special events
Offer homemade treats
Separate dogs based on size to prevent fighting
Handle complaints swiftly
If there is a fight, I cover expenses
If there is a complaint with services, I will refund
Live up to my promises
I offer 24/7 availability and I will be there 24/7
I will carpool whenever needed
Especially when there is an emergency
Target Market
Dogs that have extra needs
Sick
Needs medication
I can administer while the owner is away
Leaves peace of mind knowing their dog is getting their medicine
Elderly
Can't move around when they're alone
Trouble eating
Separation anxiety
Can't handle being home when they're owner is at work
Behavioral problems
Such as tearing up furniture
Bladder issues and incontinence
Dog owners
Any dog owner
Any dog is welcome
Any breed and any size
Dog owners who work
Doggy daycare is meant for owners who work and have dogs that need to go somewhere during the day
Also available to on-call workers who work 12 hours days or longer
Convince
Biggest challenge; choose me
Dogs will be treated better
I spoil all the dogs as my own
I love all dogs so much and will never hurt them
So much passion and love for dogs
They will always be treated greatly
Food and treats provided by myself
I am better than competitors
Cheaper prices
Undercut the competition
More services
Offer 24/7 availability and carpooling
I accept all breeds
Even dogs on the aggressive dog breed list