Please enable JavaScript.
Coggle requires JavaScript to display documents.
The impact of the Internet of Things on marketing - Coggle Diagram
The impact of the Internet of Things on marketing
Methods and Result
Survey research
Contrast function
Result （influence）
Current application field
introduction
limitations
security
high-cost price
complete unified standard system
Future development
A truly personalized one-to-one experience
Customer portraits are more accurate
Better relevance of advertising effects
effectiveness
-Customer: Meet the needs of price-sensitive consumers
-Convenience: Improve the efficiency of shopping, avoid information barriers.
-Communication: Interactive marketing tool, especially in customer engagement, customer relations, and after-sales service
Introduction
Research background
Definition：Through information sensing equipment, any object is connected with the network to achieve intelligent identification, positioning, tracking, supervision and other functions.
The third revolution of information technology industry
It breaks the traditional mindset of separating physical infrastructure from IT infrastructure
The limitation of traditional marketing mode
Radio Frequency Identification (RFID)
Research question
Innovative use of the Internet of Things in marketing
Compare to traditional marketing
Impact
Create a link between product and human with internet
Transfer the inanimate product into an information carrier
Literature review
Theory2：Domestic development
Academic article title
Author
Theory1：Foreign Developments
Author
Academic article title
Reference