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Boeing 737 max (force affecting business) - Coggle Diagram
Boeing 737 max (force affecting business)
Economic Force
Labor
Fear of loosing their job
Gross Domestic Product/ Gross National Product
Deflation rate
GNP of US dropped when plane grounded
Fine imposed on company
Inflation rate
Boeing is the bigger air jet producer before the crashes
Market Stability
Boeing losing market share to Airbus
Fear of loosing customers the main customer is US
Pressurized to Launch new plane in hurry to stable in market
Neglected the safety measures
Market value dropped by $ 53 billions due to crashes
Customer Demand
when Airbus launched A320 neo the customer's demand for Boeing 737 max were decreasing
customers wants new features and prefer 320 neo
Boeing made changes in its existing aircraft and not check the safety measures
after the crashes demand fall down
customer's demand is increased
Income increased and people wants to travel by air to save their time and spend their money
Competitors/ Airbus
Launched an fuel- efficient new plane A320 neo
offering new categories
Allure the customers
take the market share of the Boeing
force the Boeing to adopt new technology
Government activities
US authority grounded the plane after the crashes
production stopped
Business Cycle
Recession
Share prices fell
More than 5000 orders on hold after the crashes
Financial loss due to incident
Fine of 2.9 billion dollars
4.9 Billion dollar payout to Airlines/ customers