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E-Commerce: Digital Markets, Digital Goods - Coggle Diagram
E-Commerce: Digital Markets, Digital Goods
Why E-Commerce is Different
Ubiquity
Global reach
Richness
Universal standards
Social technology
Personalization/customization
Information density
Interactivity
Digital Goods
Cost of producing first unit is almost entire cost of product
Costs of delivery over the Internet very low
Marketing costs remain the same; pricing highly variable
Goods that can be delivered over a digital network
Industries with digital goods are undergoing revolutionary changes
Types of E-Commerce
Business-to-consumer (B2C)
Business-to-business (B2B)
Consumer-to-consumer (C2C)
E-Commerce Business Models
Content Provider
Portal
Market Creator
E-retailer
Transaction Broker
Service Provider
E-Commerce Revenue Models
Free/Freemium
Sales
Affiliate
Subscription
Advertising
Transaction Fee
Social E-Commerce and Social Network Marketing
Social media
Social network marketing
Social shopping sites
Features of social e-commerce driving its growth
Wisdom of crowds
Social e-commerce based on digital social graph
Crowdsourcing
Electronic Data Interchange (E D I)
Computer-to-computer exchange of standard transactions such as invoices, purchase orders
Major industries have E D I standards
More companies are moving toward web-enabled private networks
New Ways of B2B Buying and Selling
Net marketplaces (e-hubs)
Exchanges
Private industrial networks
Location-Based Services and Applications
Used by 74 percent of smartphone owners
Geosocial services
Geoadvertising
Geoinformation services