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INTRO TO MARKETING, Advertising, ini blom selesai - Coggle Diagram
INTRO TO MARKETING
Digital Marketing
Benefits
Identify and target a highly specific audience
Improve Competitive Edge
Cost Effective
Measurable
Types
Content Marketing
Social Media Marketing
Search Engine Optimization (SEO)
Pay Per Click (PPC)
Email Marketing
Online PR
Apps
Podcasting
Steps
Define the goals
Identify the target
Establish a budget
Create enganging content
Optimize digital asset mobile
Keyword research
Integrated Marketing
Key Features
Affect Behaviour
Start with the Prospective Customer
Utilize All Forms of Media
Achieve Synergy
Build Relationships
Benefit
Creative Intergrity
Consistency of Messages
Better Use of Media
Cost Saving
Tactical Planning
Identify Target Audience
Analyze SWOTs
Determine Marcomm Objectives
Develop Strategies & Tactics
Determine the Budget
Evaluate Effectiveness
Media
Traditional
Classification
By Form
Broadcast
Printed
Out of home
Digital
In store
Others
By Source
Paid for
Owned
Earned Media
Digital
Types
The internet
Database technologies
Mobile technologies
Interactive television
Video Conferencing
Characteristics
Cost
Relative cost
Absolute cost
Communication Richness
Interactive Properties
Audience Profile
Advertising & Sales Promotion
Sales Promotion
Word of Mouth
Advertising
Benefit
Encourage peopl to buy
Increasing consumption
Increasing distribution
Reducing cost by improving targeting
ini blom selesai