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TikTok - Coggle Diagram
TikTok
Word association
Short
Glamping
Snowboarding
Young people
Enjoy
Dancing
Hashtags
Music
Influencers
Move
Trends
Dog
Target Audience
Young people
(16-25)
Jnr/high school
Younger ppl use
social media more
than adults
People who create videos
also the same age
Users want to know
what other same age ppl
are doing or trends etc
Older ppl can't use
smartphones well
Always searching for
something fun
(entertainment or trends)
Trend-sensitive
TikTok has
diffusive power
Instagram
Similarities
Reels
Movies and pictures
Both have 'liking' feature
Difference
Users
Less text in TikTok
Mainly photos (Insta)