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Strategic marketing - Coggle Diagram

- - - - Set of techniques and studies that aim to improve the commercialization of a product
        
        Components
        
        Products, Plaza, Promotion, price
        
        goals
        
        It can be said that the main objective of marketing is to seek the
        satisfaction of consumer needs through a group of activities
        coordinated that at the same time will allow the organization to achieve its goals.
  - - - the customer is "the potential or actual buyer of the products or services"
  - - - the market is made up of all potential consumers or buyers of a product. The size of this, from one perspective, is closely related to the number of buyers that would exist for an offer.
        
        Market types
        
        National market
        
        Regional Market
        
        Wholesale Commercial Exchange Market
        
        Metropolitan Market
        
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  - - - publicize the products directly and personally,
        in addition to offering additional product values or incentives to sellers or
        consumers; this sales effort is not constant as in the case of the
        advertising
        
        Promotion techniques
        
        Discounts, coupons, Contests, returns, promotions.
  - - - Technical characteristics of the tourist product
        
        The tourism product is mainly a set of services, made up of a
        mix or combination of elements of the tourism industry
        
        El proceso y las fases del marketing en turismo
        
        La planeación en los niveles corporativo, divisional y de negocios es una parte
        integral del proceso de marketing.