Q1: Attitude = whether the person thinks that performing the behaviour is good or bad. Subjective Norm = an individual's beliefs about how significant others view the relevant behaviour. PBC = whether people believe that they can perform the relevant behaviour.
Q2: According to the Theory of Reasoned Action, a person's attitude toward a behaviour depends on the person's expectancy that the behaviour will produce a desired consequence and the value attached to this consequence.
Q3: According to the Theory of Reasoned Action, subjective norms are derived from two factors: normative beliefs about how people who are important to the individual expect them to act and the individual's motivation to comply with these expectations
Q4: In the Theory of Planned Behaviour, the two ways that PBC can influence behaviour are: a direct effect on behavioural intentions (effects their confidence in their ability to perform the action), and a direct effect on behaviour (depends on actual control of the relevant action).
Q5: PBC may not predict actual behaviour because this depends on their actual control of the relevant action. An individual may believe that they can perform the behaviour, but the perception may not be accurate.
Q6: Salient beliefs are the fundamental determinants of people's attitudes and behavioural intentions. They are easy-to-remember beliefs that a person holds
Q7: Implementation intentions are "if-then" plans that specify a behaviour that a person will need to perform in order to achieve a goal - they specify where, when, and how a behaviour will be enacted. Implementation intentions increase the likelihood that an individual will act on the intention,.
Q8: The addition of other variables/constructs to the TPB (eg. moral norms) contribute uniquely to the prediction of intentions and behaviour. The main constructs (attitudes, subjective norms and PBC) are not enough for explaining the behaviour.