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Social media and politics - Coggle Diagram
Social media and politics
Direct interaction - for voters & politicians
get in touch with voters
dodge the traditional way
interact more easily with political entities and politicians --> virtual events
It's hip
engages young voters
old Americans are the largest portion of voters
first politician who tap into the power of social media was Barack Obama
Publish campaigns for free
allow to advertise their campaigns for free
just have to pay for the campaigns
journalists write about campaigns and the ads
wider audience at zero cost
Increased popularity of campaigns
most important to go viral
social media become helpful in organizing campaigns
option to share and retweet news and information
Trump used Twitter for that
Customize messages based on audience demographics
every audience needs the right campaign, every group should be targeted with the right message
increase effectiveness of the campaign
Politicians use analytics and tailoring the messages on the demographic of the audience
Rumors, fake news and controversis
a lot of downsides
rumors, fake news and controversies --> embarrassing situations
mixture of truth, lies, speculation and satire
hard to seperate actual news from fake news