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GERM earthwear - Coggle Diagram
GERM earthwear
Website
Slow content
Stories
Fashion
Art
Earth
Sustainability
Articles / stories / videos
Interesting
Unconventional
Practical
Community reactions
Think tank to respond to the articles on the website and get involved
Our mission
What is upcycling
Why we do it
How we do it
What it means for our garments
Why it is better
Our mindset of everything upcycled
We cant stop upcycling
Upcycling creates better products
Instagram
Articles from the website
Utilize guides tab
Slow content posts
Community feedback on posts through story responses
Pinned stories about our process
Culture
Making sustainability fun
Inform people about unconventional means for sustainabillty
People respond better to stories than articles
Show the beauty of the natural world
Make our lives into personas of people who have fun in finding new ways to be sustainable
Encourage participation / get everyone involved
Show the personal benefits of sustainability
Make it into a game
Give rewards for participating in our mission (sending us jeans)
Give rewards for reading stories on our website
Hidden gems (products) on our website for people who take the time to explore
Show influential people getting involved
Live community think tank
Prompts under each article - response gets put onto the thinnk tank for everyone to see
Digitally create a visual response to the article
Tag and connect found articles from the web to build the database
Play, color, organize, react, comment, and flag other peoples responses
Vote on the best responses, tank is organized accordingly
Optimistic about the future
Positivity through our actions
Show fun graphics
Use bright but natural colors
Talk about why we are unisex and how to use our sizing
Encourage creativity
Give resources for creativity in all forms
Show wats to be creative with what you have around you
Products