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June Marketing Meeting, What do I need from Iwan and Tony, (June Marketing…

- - - - We can do for anyone eg Eco-point
        
        The only thing limiting us on emails is our reveal credits at 1000 per month
        
        1k free, then they're about £200 per 1k
        
        Keep in mind we only get 20,000 email credits per month so don't go too crazy otherwise we'll have to pay for more of those too
- - - - But it;s good as it allows us to see how many opens and clicks the email gets, so we can adjust accordingly
    - - They are about £9 per 10,000
        
        So we need 50,000 extra which will be around £45
- - - - Carrousels
      - Factual stories
- - - - Dux soup and sales navigator will be redundant soon as Zymplify are building this into their platform
- - - - This can be good for Fisher especially as it puts our brand in front of the prospects constantly
    - - It can be good for broad / generic or to do specific campaigns
        
        Only really beneficial when you have thousands as sometimes it is unable to match them (eg if people have privacy data)
- - - - Two of the posts are ready as they are key word rich posts
      - The third one however I have decided to make sky scraper content (ultimate giude)
        
        These are good as they can get a lot of people backlinking to if they think there is useful information
        
        They call them skyscraper content as they can be around 5k words
      - I'm looking at competitors and seeing what content we can do that is better than theirs eg their guide has 3 benefits, we will make one with 10
    - - I'm looking into a few different ways to get backlinks
        
        Ultimate article
        
        John has done this a couple of times on Chela too and it has gone really well
        
        Link internally helps a lot (as you can see from Fisher and Chlea)
      - I think we need a back link checker system, I have found a really affordable option which has good reviews
        
        Uber-suggest
        
        Show Fisher backlinks
        
        Show any errors on the website
        
        SEO training courses which would be good for me
        
        Keyword tracking
        
        Keyword suggestions
      - Help a reporter out (HARO)
        
        There is a website which helps companies get backlnks
        
        Reporters post on there that they need information and a source with a description of their article
        
        If we think we can help out then we put a proposal together and they let us know if it has been successful
        
        What I have done is signed up for the free inbox announcements
        
        If anything does tickle our fancy then we can upgrade
        
        Subscriptions range from £19 per month to £149 depending on how much you want to use it
        
        You need to pay to make an account
      - We will backlink on Eco-point and Chela obvs
  - - - But we need interactive content, not just oh we can do this or that