Please enable JavaScript.
Coggle requires JavaScript to display documents.
Google webmaster tools, google trends, Google search console, Google…
Google webmaster tools
Google Webmaster Tools is a free service that helps you evaluate and maintain your website's performance in search results
Offered as a free service to anyone who owns a website, Google Webmaster Tools (GWT) is a conduit of information from the largest search engine in the world to you, offering insights into how it sees your website and helping you uncover issues that need fixing.
You do not need to use GWT for your website to appear in search results, but it can offer you valuable information that can help with your marketing efforts.
google trends
Knowing where you stand in the battle of the search engines, whether you are doing well or faring poorly will give an advantage
With the right information to hand, you can strategize better and realign marketing tactics.
Google Trends is one weapon that allows the public to find information on search rankings and trending topics
-
But, it’s worth knowing a little bit about how the program works. So here are some top tips about Google Trends.
-
-
-
-
-
-
Google search console
-
With a focus on impressions, users are able to study things like click-through rates, search queries, crawl errors, links from outside websites, and HTML errors.
These metrics have little to do with who actually visits your site; it's more related to the ways in which your site appears to those searching keywords and phrases, making the options available valuable for SEO marketers and web developers.
-
-
-
-
-
-
-
Google alerts
-
This free service is like putting an all-points bulletin out on the Internet for specific words or phrases.
After you fill in a couple fields and boxes, Google sends you an e-mail when your criteria appear in a new page on the Internet.
It can deliver these results weekly, daily or in real time—all found results or just the top ones.
You can specify whether you want to track mentions in news, blogs, books, videos, discussions or all of the above.
-
-
-
-
-
Ahrefs seo toolbar
Ahrefs SEO Toolbar is a free extension for Chrome and Firefox that provides useful SEO data about the pages and websites you visit.
-
-
-
-
-
SEO metrics for every site and page you visit, and for Google search results
Keyword metrics, such as search volume and keyword difficulty, directly in SERP
-
XML sitemap
When it comes to improve your rankings, a XML sitemap can be a really good partner
This protocol helps Google and other main search engines to easily understand your website structure while crawling it.
It was first introduced by Google in 2005, with MSN and Yahoo offering their support to the protocol a year later.
-
It comes in opposition to robots.txt files that are an exclusion protocol as it tells search engines what not to crawl.
Lists all URLs from your site. And this includes pages that would not have been foundable by search engines
Gives engines page priority and thus crawl priority. You can add a tag on your XML sitemap saying which pages are the most important. Bots will thus first focus on this priority pages.
Gives temporal information. You can also include two other optional tags that will pass extra data to search engines to help them crawl your website. The first one, “lastmod’ informs them when a page last changed. The second one, “changefreq” tells how often a page is likely to change.
Gives you information back from the Google Webmaster Central. You can access googlebot activity for instance.
-
-
Answer the public
Answer the public is a clever consumer insight tool that combines the suggested searches from bing and google and visualises them in what could be called a search cloud.
organised in categories such as what, where and why, these search clouds provide an overview of the questions people are trying into search engines from their various devices.
-
-
-
-
-