Social media is changing the political landscape - Coggle Diagram
Social media is changing the political landscape
Social media has become an important part in the world.
Plattforms like Facebook, Twitter and YouTube develop new ways to motivate engagement in political life.
It is indeed a good way to pull ideas out of a large audience in a short span of time.
Direct interaction - for voters & politicans
Politicians can get in touch with their voters.
Through livestreams, it is possible to attend virtual events and interact with politicians and candidates.
Voters can interact with politicians more easily.
You can reach younger voters more easily.
Normally, the older people go to the polls, but social media energise younger voters, which has a profound impact on elections.
Barack Obama was the first politician who tap into the power of social media during his campaigns.
Publish campaigns for free
Parties can advertise without paying anything.
Politicians like using platforms to do ads instead of the paying for the time on radio or television.
Some journalists cover campaigns and write about the YouTube or Facebook ads.
A positive thing is that this essentially brodcasts the messages of the politicians without paying anything.
Increased popularity of campaigns
On Social media there are some helpful options like to share or retweet news and information to like-minded voters.
Sharing and retweeting work effective to increase the popularity. It is called "to go viral".
Donald Trump is a great example because he gains a lot of popularity among the voters through goinig viral on Twitter.
Customize messages based on audience demographics
A campaign for the voters under 30 years old might not be as effective as campaigns for the ones over 60 years old.
It is essential to target the right audience with the right message to increase the effectiveness of the campaign.
Therefore, politicians use analytics to tailoring their messages based on audience demographics.
Rumors, fake news and controversies
Many times rumors, fake news and controversies put the politicians in embarrassing situations.
They are a mixture of truth, lies, speculation and satire.
On Social media it is very difficult to difference actual news from fake news.
Increasing electoral participation and political engagement is neither clear nor simple.