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Homework - Coggle Diagram
Homework
cách thức tính Customer retention
Retention Rate: ((E-N/S)*100
E: number of customer at the end of period measured
N: No of customers during the period
S: no. of customer at the beginning of period measured
retention rate: % of customers still using the service given the period
Customer Churn Rate
Customer lifetime value
Repeat customer rate
Up-selling ratio
chỉ số đo lường mobile app users
User Acquistion
Download, Install, Sign-up, Purchase %, Funnel Analysis
Cost Per users
Media Cost
CPI (8$)
Promotion Cost
User Engagement
Events: kh bấm vô trang nào nhiều nhất
phân tích Cohort Analysis
acquisition cohort
behavioral cohort
chỉ số đo lường giao dịch, sale và at
Transactions, Quantity, Basket value, frequency: No.Trans/4/30 (time frame = 4 month)