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TP_final_Netflix, Group2 Team Members - Coggle Diagram

- - - - The revenue increased by 24%
    - - Average paying membership growth of 24%
      - Average monthly revenue per paying membership increased by 1%
  - - - relatively unstable
    - - rose sharply every year
    - - has exceeded one billion U.S. dollars and the net income was up to 2.7 billion U.S. dollars in 2020
- - - - In 2021
        
        Netflix cooperated with BEAMS
        
        roll out a series of self-owned brand products around the world
      - In 2021
        
        Netflix original TV series―Stranger Things collaborated with ‎RPG mobile game Seven Sins: The Battle of Light and Darkness
        
        let customers enjoy amazing experience
  - - - sign an agreement with different Content production studios in different country
        
        provided support at every stage of production process to create the best content for customers
    - - acquired ABQ studio in 2018
        
        established a new movie manufacturing center and make more popular original movie
    - - Upstream
        
        Video creators
        
        Netflix's original video source
      - Downstream
        
        Customers
    - - Streaming service
      - Original video(asset specificity)
        
        House of Cards
        
        Media Rights Capital
        
        Stranger Things
        
        The Duffer Brothers
  - - - Global integration (high)
        
        cost reduction strategy
        
        standardization
      - Local responsiveness(high)
        
        localized content
        
        These reflect the culture, life experience, and language of a country
      - National competitive advantage
        
        demand condition
        
        entertainment industry
      - Culture and country difference
        
        local language content
        
        resonate with local audience and market
- - - - brand equity
        
        create a high added value for their customers
    - - data
        
        Their algorithms have valued the personal experience of customers.
    - - streaming service
        
        Their monthly rent, recommendation system have made a high barrier for other companies to imitate.
    - - social media
        
        to showed their proactive initiative that helps increasing the adhesion of their customers
  - - - They employed AI system that collects data information from users to produce management.
    - - They offered a virtual private network to access content in different areas and developed content in several languages.
    - - Starting from online DVD rental, Internet TV service, to producers and distributors in one.
    - - to attract new audiences and ended up reducing content costs
- - - - threatens to damage Netflix
      - compelling
      - all content for free
    - - consumers do not perceive Netflix’s service offering to be of value
        
        introduce new or adjust existing features
        
        adjust pricing or service offerings
        
        change the mix of content in a manner
  - - - less likely to be pirated
        
        if it is easily available at a reasonable price
      - have more flexible price structures
        
        different priced packages with different terms
        
        e.g.1 week or 1 year subscriptions
    - - supply more original contents
        
        customize the films
        
        through online feedbacks
        
        send questionnaire
      - give some extra discount
        
        existing members introduce new members
        to subscribe Netflix
- - - - Focus on customer experience
        
        Using algorithms and machine
        
        Recommend the films to the suitable subscribers
        
        Software which automatically grades a translation
        
        Faster and higher quality translation
      - 4K television market growth
        
        Users can avail their content in 4K quality
        
        Not consumed a huge amount of data
    - - Regional Restrictions
        
        Films or shows are offensive or against the laws in certain country should be restricted
      - User Privacy
        
        Legal frameworks and laws enacted by the government to regulate the technology industry
        
        Netflix should be aware of user’s data and personal privacy
        
        Not to against the laws
        
        Damage the brand’s reputation
      - Copyright Law
        
        Restrict the illegal accessing TV content from countries
        
        Users didn’t share their credentials to others on multiple streaming devices
    - - Untapped Potential Countries
        
        U.S. regulations
        
        North Korea
        
        Syria
        
        Crimea
        
        China
        
        Censorship and permissions of China
      - Content Restrictions
        
        Available in every country
  - - - High Reputation
        
        New entrants with low investment capital are less likely to enter
      - Product Differentiation
      - Reduces Cost
      - Business Model is Easy to Imitate
        
        Big firms with strong financial and technology are huge threats
    - - Obtain contracts and licenses for distributing content from suppliers
        
        High advantage of price negotiation
      - Fixed supplier and few number of supplier are producing videos and entertainments
    - - Low switching cost
        
        Can't charge customers high prices
      - Subscribers from all over the world
      - Maintain a pricing strategy based on customer needs
        
        Minimize price increases
- - - - Founded in 1997
      - Headquartered: Los Gatos, California
      - American
    - - Subscription-based streaming service
        
        Television series
        
        Produced in-house
        
        Films
        
        Online
    - - Except
        
        Syria
        
        North Korea
        
        China
        
        Crimea
  - - - To continue being one of the leading firms of the internet entertainment era
        
        To keep leading by offering an amazing entertainment experience
    - - Communication
      - Courage
      - Judgment
      - Selflessness
      - Integrity
      - Passion
      - Innovation
      - Inclusion
        
        Smooth running of Netflix’s operations
      - Impact
      - Curiosity
    - - To entertain the world
        
        Improving the customer experience
        
        Enhancing user interface
        
        Extending streaming service
        
        Expanding streaming content