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Lead magnet - Coggle Diagram
Lead magnet
lead magnet examples
samples
Samples are often used in the beauty industry as a form of lead magnet.
This works especially well because samples can easily demonstrate immediate gratification to your audiences.
training videos
If you’re in the publishing and education market, offering training videos for free can be a great way to start a relationship with your audience
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trial
Free trials are often used by software companies as a way of getting their users to try before they buy. But such lead magnets do not necessarily have to be limited by software companies.
quizzes
Many of the savviest marketers are seeing a lot of positive results from running quizzes as a form of lead magnet these days.
case studies
Case studies have been ranked as among the most popular marketing techniques, and 63 percent of marketers think that case studies can be a really effective marketing strategy.
coupons/ discount codes
Everyone loves a great deal.
Most people shop around online before they make a purchase anyway, so it would be crucial to position your business in front of your audiences when they’re hunting around for a better deal.
software
Offering free software in exchange for your prospects’ contact information is a great example of providing high perceived value.
checklist
Checklists are usually not anything longer than one page.
But such lead magnets are helpful in cutting through the noise, especially if you are in a competitive market.
webinars
Webinars can be a powerful form of lead magnet and a great way to further qualify your prospects because it takes a whole lot of commitment to get through it.
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lead magnet ideas
call to action
This is the button that blog readers and website visitors click to access the resource you're offering through this lead magnet.
Landing page
This is where your lead magnet captures information provided by the visitor. After visitors click the CTA, they're brought to a landing page where they'll fill out a form with their name, email address, and any other relevant information you've deemed important.
Thank you page
The visitor is then led to a page where they can download your resource, officially adding them to your mailing list.
Kickback email
The kickback email is your follow-up message to the lead a short time after the exchange takes place. This email marketing campaign starts a conversation with the lead to keep them engaged with your business.
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why lead magnet?
lead magnet will increase awareness, trust and credibility
it is a perfect connection for customers who have never heard your brand to give you their email in return for something valuable
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