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Loius Vuitton, SWOT Analysis - Coggle Diagram
Loius Vuitton
Strengths
High quality
Branding ability
Using celebrities
for marketing/branding
Name value
Most popular luxury
brand in the world
Durable
Long lasting
Stylish design
Overseas brand
Weaknesses
Can't afford (expensive)
Public opinion may
become biased
Market is limited
Why so popular?
Humans have culture of
caring about appearance
Needing to show off their power
High quality
Focusing on trends in JP market
Focus on young people
Threats
New
brands
appearing
Other cheaper brands
More affordable
Opportunities
Chinese tourists
Environmentally friendly
goods
NON-throwaway things
SWOT Analysis