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Global standardization in Europen market - Coggle Diagram

- - - - European markets can be seen in light of progress in the transition process, of the perceived risk for doing business in a country, ease of market entry, “quality” of target market (size, potential, competitive situation, consumption patterns) and state of marketing infrastructure.
        
        Company related aspects are corporate goals and culture, nature of product, strategic orientation towards internationalization, organizational structure and configuration of value activities and financial performance.
- - - - Certification is key to the Muslim market, with supermarkets such as Tesco backing the drive for a set of global as opposed to local Halal standards, so the supply chain for products is easier to manage.
        
        The Halal symbol attracts not only Muslim consumers, but those alarmed by food scares such as BSE and Bird Flu, and recent scandals surrounding food contamination.
        
        When advertising to Muslims, a more modest approach than that used for a non-Islamic audience is preferable.
        
        The European Muslim consumer represents a large and rapidly expanding market segment, one which increasingly wants to participate in the global marketplace in ways consistent with Islamic religious law. It’s a market that companies cannot afford to ignore.