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Brand Vision, Mission, Purpose, Desired State Q3-Q4 2021, Current Gaps =…
Brand Vision, Mission, Purpose
Central messaging
Boilerplate texts
Collateral
Web Site / Content
BD Activities
Brochures
Key Themes / topics
PR
Events
Research
Data Points
Case Studies
Revised Visual Identity
Stock of Videos
and Photos
Templates
Design
PPT
Diagrams
Social / Graphics
/ Icons etc
Paid Ads
Campaigns
Planning
Pardot
Salesforce
Tracking
Reporting
Iterate
Create
Infographic
style & system
Desired State
Q3-Q4 2021
Profile building events attending / taking part
2x Create Campaigns
(with substance)
Paid / Lead Gen Strategy
with Detailed Reporting,
Strong Creative, Messaging
Consistent,
Strong Content
Plan
Stronger Visual Identity
Distinctive Voice
Editorial Strands & Tier 1 PR:
The voice of next gen SMEs
Ambitious Bank Partner
Data & AI Experts
Doers, Builders, Real People
Substantial Contact DB
by Persona / TAM
Current Gaps = to be filled next
75%
TBAgreed
Started
VIDS:
New POL Story
Updated SME Stories
Product "hero" Vid
Started
Revised post-messaging
agreement
Content well advanced
All needs refresh
Started at low level
Started