dickies cares concepts
teamwork vibe
different types of workers singing a song wearing dickies obvs
mechanic
farmer
builder
necessary vibe
someone walks past all the workersdoing stuff to show they are needed for the world to go around
makers of the world
sentimental vibe
generations of skill being passed on
factory worker
small business owner
carpenter/worker family
cleaner
general ideas for all
inclusivity - gender, race etc.
strengthen equality idea
sorroundwd by the hard workers
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steps of making a certain thing e.g. house
true story? - family run business
grandfather to father to son
military/army ads
sense of belonging no matter who you are/where you come from
anyone can work this hard and get to their best
covid struggles
scrubs/nurse doctor wear
stats
dickies ads
tell a story
give history of business
could be a skater boi
everyones equal in dickies
artist