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Sun Newspaper - Coggle Diagram
Sun Newspaper
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Funding
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As readership figures of print news continue to drop and advertisers choose to leave if figures drop too low, newspapers are under increasing pressure to capture audiences.
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Technology
Sun+ was launched in August 2013 where audience payed £2 a week and got exclusive content as well as regular content
Despite the cost of this, Sun+ had 117,000 subscribers who they could engage with on a more personal level due to the brand loyalty created from the subscription.
A PAYWALL on a newspaper is a method of restricting access to content via a purchase or paid subscription.
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