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FUTURE AND EMERGING DIRECTION IN PUBLIC RELATION - Coggle Diagram
FUTURE AND EMERGING DIRECTION IN PUBLIC RELATION
NEW COMMUNICATION TECHNOLOGIES
BENEFITS
Group or individual protest via internet
Responding to complaints via e-mail
Recruitment via internet
APPLICATION
Uses of Satellite Transmission to make possible fast distribution. example: news release delivery
Other technologies tools:
wifi, video-conferencing
Uses of Computer to process info. & supply results in desirable from. example to store information
FUTURE CHALLENGES
Accountability
Responsibility
Credibility
IMPACTS
Increased professionalism by increasing knowledge of communication techniques and skill in the application.
Greater confidence in the role of corporate communication practitioner.
Broader personal repertoire/collection of communication technique.
REASONS TO OBSERVE DEVLP
Rapid development of technology
Convergence of technology
PR must make use of new communication technology to improves their performance such as the use of internet, CD-ROMS, and information kiosk.
REQUIREMENT
Leadership
Ethics
Professionalism
PR EDUCATION
IPRM
USES
organize courses for members and those interested in PR
promote career development of PR profession in Malaysia.
act as the examining body for PR examinations at the certificate and diploma levels
IPRM was established in 1962 and is devoted exclusively to the study of PR in Malaysia
IPRM is the governing body that establishes the Code of Professional Conduct for PR practitioners in Malaysia.
BENEFITS
Participate in tea meetings, seminars, talks.
Gain from interchange of views and experience between members.
Received “Berita IPRM”.
FUTURE
Preliminary Education – Formal education at either the undergraduate or graduate level.
Continuing Education – Continuing education in PR consist largely of seminars given by educators and practitioner.
DEFINITION
Public Relations must become a genuine profession. A profession that is clear in terms of roles and responsibility.
PR profession must be clearly defined in term what one does and how one does it.
PR EDUCATION IN MALAYSIA
is taught in some universities or college as part of their curriculum for business students.
Some of the institute of higher learning and private institution that offers courses in Public Relations