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PUBLIC RELATIONS PROCESS - Coggle Diagram
PUBLIC RELATIONS PROCESS
EVALUATING PROGRAMME
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PURPOSE
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To determine whether accomplishment of organisation’s goal has modified or changed the overall objectives
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DEFINITION
process which involves assessing the preparation, implementation & results of a PR program.
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RESEARCH
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DEFINITION
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Broom & Dozier (1990) – controlled, objective, and systematic gathering of information for the purpose of describing and understanding.
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DEFINITION
Act that outlines the various step to be undertaken before
implementing any program to ensure the success of a program, while the public interest are not affected.
Cutlip, Center and Broom (1994) PR is a scientifically managed part of an organisation’s problem-solving & change process