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Volkswagen Socio-cultural Force - Coggle Diagram
Volkswagen Socio-cultural Force
Demographic
Family structure continuously changing (single, "empty)
Geographical changes in population.
Changing structure of the population ages (baby-boomer, Generation X, Millennials)
A population with better preparation, more professional.
Greater diversity (racial, disability, sexual orientation, religion)
Consumers
Greater diversity (racial, disability, cultural, tradition, sexual orientation, religion).
Changing tastes or fashions that impact the level of consumption.
A population with better preparation, more professional.
Changes in income level.
Geographic changes of the population.
Health awareness.
The constantly changing family structure (single, "empty nest" ..)
Changes in the way we communicate or relate to each other.
Changing age structure of the population.
Social and cultural
Social Sharing (tendency to share via RRSS all our day to day)
Changes in tastes and fashions ( "nesting phenomenon")
Social proof (increasing importance of testimonials, certifications)
Behavior changes (health awareness ..)
Collaborative Economics
Marketing related causes
Marketing strategy
Religion and beliefs
Health consciousness
Emphasis on safety
Education level
Sex distribution
Buying habits
Average disposable income level
Lifestyles
Family size and structure
Age distribution and life expectancy rates
Minorities
Immigration and emigration rates
Social classes
Corporative image
Ethical aspects