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Technological forces surrounding McDonalds Ethical Breach - Coggle Diagram
Technological forces surrounding McDonalds Ethical Breach
Operating Systems
Explicit photos and video were found that were backed up to the server lead to legal actions against former CEO
Creates software that allow franchises to easily communicate without speaking. For example, inventory management
Software created that allows restaurant to determine what the customer wants without speaking to them ( User Interface)
Security
Multitasking
Technological Change
Ordering Technology
Kiosks
Voice technology at drive-thru
Delivery
Innovation
Digital tools - are used to enhance customer experience and therefore increase clientele
Internet marketing
( the flip side of digital tools is that it can negatively impact company. In the case ethical breach was bad press
Promote new innovations
Medium of good and bad news
Apps created for convenient order using computer, tablet, cellphone
Increase in clientele
increase in profits
Unemployement
More Leisure time
Improved communication
Cell phone in the case of ethical breach affected productivity as employee were " sexting" ( negative use of digital tool)
R & D Activity (Develop, Design, Enhance)
Increased productivity
Increase in production line
Increased Employment
Unemployment( research can lead to the development of technology to replace workers)
Control software ( a software needs to be developed and put in place to block explicit content on company devices