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Plymouths Rebranding Project - Coggle Diagram
Plymouths Rebranding Project
Audiences
Young People
University's / Workplaces
Local Population
Opinions
Creative Industries
Employers in advertising, architecture, design media, the arts, publishing, toys & games
Marine / Manufacturing industries
Current / Future Employers
Aims
To secure Plymouths economic future
To connect Plymouth with its past (local place meaning)
To promote / enhance its image as a cultural and economic hub with Britain
Outcomes
House the city's museum, art gallery's, film and TV connections
A trailhead attraction
Construction of an history centre
Inspirations
Site & Situations
Hoe affords the views
Natural Harbour connects the city to English channel
Architecture
City centre is built of limestone
Maritime industries
Includes the largest sector of employment in Devon & Cornwall
Maritime History
400TH anniversary of Mayflower