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7 - Demonstration
7.1 - Say this paper is a work in progress (slide 11)
7.2 - Talk about the demonstration on (slide 12)
7.3 - Talk about the characteristics of the universities (slide 13)
7.4 - Talk about the results of topic modeling (slide 14)
7.5 - Talk about the Topic correlations (slide 16)
7.6 - Talk about the summary of the demonstration (slide 17)
1 - Social Media (slide 4)
1.1 - We begin by observing the importance that Social Media has in the daily lives of the world's population
1.2 - In this year this platforms have more than 4 billions of users
1.2.1 - Or 53.6% of the world population
1.2 - 98.8% of this users are using they mobile phone to access this platforms
1.3 - Witch indicate the users can acess this platform practically during all day using they Mobile phone
2 - Social Media and Higher Education Institutions (slide 5)
2.1 - Before the covid pandemic this platforms are gain importance in all sector
2.2 - In Business this platforms are widely used for
2.2.1 - Costumer services
2.2.2 - Selling product
2.2.3 - marketing
2.2.4 - And other
2.3 - And in HEIs
2.3.1 - This platforms can be used in the same way of other business
2.3.2 - But, in the literature we find some studies about the user of Social Media by HEIs
2.3.2.1 - Some work study about the user for Marketing Purpose
2.3.2.2 -Other for Support Lectures
2.3.2.3 -Other to exame the used for study purpose
2.3.2.4 -For support in a hybrid learning environments
2.4 - But
2.4.1 - The potential for building relationships and managing the student life cycle was only sparsely examined in the literature
2.4.2 - The life cycle of a student are divided in six steps
2.4.2.11 - Suspect→Prospect→Applicant→Admitted→Enrollee→Alumni)
3 - Student life-cycle X Social Media X Higher Education Institutions (slide 6)
3.1 - Student Life-Cycle
3.1.1 - In the literature we find six phases
3.1.2 - HEIs first need to understand the student life-
cycle before a successfully approach on Social Media
3.1.3 - There are some specific students needs in each Phases and the are needs that cover all cicle
3.2 - Social CRM
3.2.1 - For that, Social CRM can be used as a tool to extract value from social media to optimizing the students satisfaction
3.2.2 - Social CRM denotes a customer-oriented concept that integrates Social Media with CRM applications and thereby opens a broad spectrum of potential use cases in the area of marketing, sales and service
3.3 - Talk about the possibility of Social CRM ti HEIs
Talk about the four points on slide
4 - Objectives and Research Questions (slide 7)
4.1 - Talk about the objective
4.2 - Talk about the research question
6 - Potential data sources and methods for analysis (slide 10)
Talk about the potencial methods
Talk about the data
8 - Conclusion and Implications
8.1 - Talk about the insights (slide 18)
8.2 - Talk about the Limitations and Future works (slide 19)
5 - Process Design (slide 9)
5.1 - Talk about the use of CRISP-DM in the paper
9 - Finish the presentation (slide 20)