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SMMCG3 [TP final]_Familymart, Group 3, Key resources - Coggle Diagram
SMMC
G3
[TP final]_Familymart
Familymart's strategic management
1. Vertical integration
Forby Bakery
2018 upstream vertical integration
built by
FM itself
, from the
front-end to the back-end
Taiwan Distribution Center (TDC)
1989 downstream vertical integration
a
related subsidiary company reinvested and established
by FM
3. Geographic expansion
Internationalization strategy
High
local responsiveness
Low
cost reduction
multi-domestic strategy
creates innovative services based on
the habits of local consumers.
Sync into VI or HD
VI
complete supply chain
HD
develop diversified business and innovative store formats
legitimacy and possible benefits
(1) National CA
hard to grow if a government doesn’t support innovation.
(3) E-commerce
collect
digital informations
of local customers
(2) Knowledge flow
promote
knowledge economy study course
Expand in
mother country (Japan)
16,532 stores
host countries
global stores: 24,080
4.corporate life cycle
mature stage
recommendation
the first launcher
more innovations
operating performance
fami wallet combined membership system
annual consolidated operating income
increase of 8%
agent problem
small
company Lunch Date
create horizontal and vertical communication
Family Power Plant
cross-department discuss
balance internal and external stakeholders
CSR
an area on official website
opinion
2. Horizontal Diversification
relatedness
related horizontal diversification
market power
price of demand is elastic :
economies of scale
close to optimal scale
Key activities
2.Logistics service
system platform
5.Collection service
Mobile APP、system platform
3.Retail services
innovative products
4.E- payment
Mobile APP、system platform
1.Production
innovative technology, innovative products
6.Other daily life services
Mobile APP、system platform
Core Competencies
Sustainable C/A
Difficult to imitate
High scalability
High value
Dynamic learning
Competitive Advantage(C/A)
1.High market share
2.Different with peers
3.Great performance
Complementary Asset
1.Magnificent organization
Familymart own culture
Dynamic Capabilities
2.Let's Café Flagship Store
3.FamilyMart Shopping APP
1.Cross-industry alliances
Challenge
I
The natural loss of population decline
problem of aging and birthrate
labor force shortage
II
The invisible competition brought about by technology
the combination of online food delivery platforms
you can't tell who the competitors are.
the VR shopping platform
Our suggestions
embrace e-commerce
cooperate with other businesses
different types of combination stores
e.g. restaurants 、 supermarkets and drug stores
simplify all processes of the services
to make operations more efficient
mobility and cloudification
breake geographical restrictions
predict consumer demand
make store-side operations management mobile
IV
COVID-19
III
Not enough to highlight the style of each store
move toward individualization
standardize all the services
V
Market saturation
convenience stores are dense
profit margin is getting smaller and smaller
price of goods is getting higher and higher
analysis of FamilyMart
Five Forces
Threat of Substitutes : Low
Bargaining power of Buyers : High
Bargaining Power of Suppliers : Low
Intensity of Competitive Rivalry : Low
Threat of New Entrants : Low
PESTEL
Social
match the needs of the business district. .
Technology
rise of smart retail
Economic
reforming fresh food structures, e-commerce economy and membership management.
Ecological
Launch goods which reduce the burden on the environment.
Legal
mask rationing plan
Political
raw materials rise, so the operating costs increase.
Life Circle:maturity
Industrial Value Chain
Downstream
no
Business partner
Great Tree Pharmacy Co.,Ltd.(大樹醫藥)
Tan Hou Co., Ltd.(天和生物)
Upstream
K.K.ORCHARD(瓜瓜園)
Duroyal Co.,Ltd(杜老爺)
NISSEI(日本精密)
Goodrice Food Co.,Ltd(好的米)
Competitor
7-Eleven, Hi-Life , OK Mart
None-store Retailing,24-hour supermarket
4P
Priority:bringing in the technological equipment.
Posture:differentiated products, expanding branches , cooperating with other brands, managing membership digitally
Position:create an "innovative" brand image
Profit potential:good at finding the inconvenience from the consumer's point of view.
Vision/Mission/Value
Mission
Infuse the spirit of "Dare to change" into their corporate culture
Innovate with a focus on improving the management, services, products and the application of new technology.
Value
Connection
Initiate "The Time Barcode" and "Time-Specific Pricing"
to solve challenges posed by food safety and food waste.
Experience
Technology for solutions to take
the work load off their staff
while also improving consumer experience.
Ex. The first and second tech-based stores are FamilyMart's experimental playgrounds as they transform into e-trail.
Innovation
Develop various digital services via mobile devices to satisfy customer needs
Ex.reserve tickets, pay bills,
charge cards, and deliver parcels.
Vision
Utilize technology and data to address customer needs
Provide physical experiences and create online platform to use anytime, anywhere
Executive summary
Business Performance
stores in Taiwan and China are 3,548 and 2,801
increased by 8% and 13% as compared with 2018
Fami Wallet
Ootoya,Volks,bb.q chicken
friendly food time mechanism
Future Prospects
好生凍生鮮集市
Group 3
Grace 李家齊
Ilona 李佳蓉
Evonne 廖怡瑄
Katharine 邵渝恬
Alice 余佳錚
Eunice吳旻諼
Key resources