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[TP3] Growth scope of Tesla, G7 (陳譽方 Sophie, 陳湘琳 Michelle, 米蘭 Thel Hsu, 米雪…
[TP3] Growth scope of Tesla
Vertical Integration
has more control on every stage of manufacturing process
making supplies themselves allows to get highly customized
Tesla have vertically integarated to push innovation as high as possible
currently, Tesla's battery production is not enough scable
Panasonic, LG, Contempory Amperex Technology supplies battery cells and Tesla assembles into battery packs in the gigafactories
Tesla focus to improve its cell production in the future
The share of three main suppliers dropped respectively while Tesla makes its own cell & the dividend of vertical integration have started paying off
Vertical integration expands belong manufacturing as well; Tesla built it's own service network while other companies don't have their own sale & service
Geographical Expansion
International strategy
Motivation
Tesla markets a commodity-type product which satisfies a universal need for private transportation.
Tesla operates in a highly competitive industry where price is one of the key drivers of demand.
A minimum efficient scale results from high R&D costs.
A high pressures for cost reduction.
VI
Tesla meanwhile focus on vertical integration, such as battery factories in Germany and China.
Tesla has almost 14,000 chargers, 438 Tesla stores and almost 100 service centers.
The main countries include China, Germany, France, United Kingdom and Norway.
The legitimacy and possible benefits
Country and culture difference
Europe, where environment-friendly cars are supported by lower trade barriers and taxes.
National competitive advantage
The growing support by governments for environmentally friendly vehicles
Increasing concern about climate change
The rising number of electric vehicle manufacturers and charging stations
increasing electric vehicle sales to fuel-using vehicle sales ratio
Coordination vs. Control
Tesla use supply chain management.
horizontal diversification
stars in BCG matrix
the cash generator and the cash user
generate more ROI
require ongoing funding investment
products in high growth market with high market share
focus most of the efforts on market penetration and product development to grow their automotive and energy solutions businesses
stretched the business model to encompass energy storage systems for homes and businesses.
helps to increase Tesla’s R&D investment and identify new business opportunities
The scope of diversification
a "soft" complementary asset
The Subscription Model of software services
The flexibility to sell pure software to existing customers, allows additional revenue streams
The Combination Model of a solar roof, a house battery, and an electric vehicle
To stabilize its market position, Tesla needs to integrate Tesla’s solar business, including energy storage equipment Power wall and solar panels Tesla Solarglass Roof
a "hard" complementary asset
Expand Supercharger
Tesla has an advantage in the charging network, and at the same time hopes to expand the scope of services through cooperation with external charging networks (such as EVgo).
Data Collection Model of real-life driven data
Tesla can have a deeper understanding of driver behavior and their habits than other third-party companies.
Focusing more on stakeholders
Focus on quality, time, costs, and customer relation measurements
Expand its warehouse space to accommodate all expected sales
reporting properly to its suppliers about demand levels to avoid delays
Remaining Sustainable Development Goals
Reduce emissions and start contributing to climate change
Bringing to its customers a sustainable and energy efficient transportation solution
G7
陳譽方 Sophie
陳湘琳 Michelle
米蘭 Thel Hsu
米雪 Thonn
曾姿綺 Vicky
丁莞家 Ashley
王素玲 Ling
Future Opportunities and Challenges