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Asian Paint - Website- Redesign, M2 (note, Option 1 : Refreshing current…
Asian Paint - Website- Redesign
phaze 1
before diwali
phaze 2
VR (as pitch)
keep same functionality
niche position
more women audience from social media
www.beautifulhomes.com
Inputs
Strategic
Visually
Hook from kitchen
Wow experience
Personalisation check out
Feeling everything done
spending money on editorial
Content to attract and interest to buy
Editorial idea drive (Their Strategy)
Mahesh call -17 Jun 2021
9 -15 Template
3-4 home pages
Persolization
Having a Retail Expert
Multiple journey maps (3-4)
process will be like HDFC
HTML may be Kumar team
No RFP. So add extra buffer
no Dec2021 timeline
No Born approach pls
M2
note
template approach (10)
Content Assets & Sitemap
2-3 Design Options
Option 1 : Refreshing current site
Option 2: New strategy
Time is limited
!= Current Static pages (No CMS)