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Market Research - Coggle Diagram
Market Research
Types of Market Research
Explorative Research:
It is suitable in the initial stages in the decision-making process, you can have a previous analysis of the situation at a low cost.
Planning Principles
principle of precision, flexibility and unity.
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Descriptive Research
They depend largely on the questioning of respondents and the availability of data from secondary sources.
is given according to:
according to the nature of the information, the origin of the information and the information collection technique.
Sampling
the sampling procedure
determines the limits of the investigation, the universe of the population to study.
specifies the population, sample size, type of stratification or segmentation.
types
random samples method: draws among all the components of the universe, those people who are part of the calculated sample.
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Size
it depends on the allowed error, confidence level with which the error is desired, finite or infinite character of the population.
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