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STRATEGIC MARKETING - Coggle Diagram

- - - - Felt need
      - Need before purchase
      - Purchase decision
  - - - External variables, which come from the economic, technological,
        cultural, environmental, social class, social groups,
      - Internal variables, which are mainly psychological in nature, and
        could be, motivation, perception, experience
- - - - Positioning tends to place or position the name, the image of a
        certain product in a place such that it appears before users or consumers as having the best characteristics and attributes in the satisfaction of their
        needs.
- - - - We understand by market the place where the forces of supply and demand assist to carry out the transaction of goods and services at a certain price
      - Potential Market.- made up of all the entities of the total market that also
        wanting a service, a good are in a position to acquire them.
      - Target Market: It is the market segment to which a particular product is
        managed.
      - Target Market is made up of the segments of the potential market that have
        been specifically selected