For the year, The Times’s primary digital offering, its news product, gained 1.7 million subscribers, a 48 percent increase over 2019. More than five million Times subscriptions are for the news product alone, The Times said. Other digital offerings, like the Cooking and Games apps, gained more than 600,000 subscriptions in 2020, a 66 percent rise, for a total of roughly 1.6 million. The remaining subscriptions — about 833,000 — are for the print newspaper.
In the fourth quarter, digital subscription revenue was $167 million, a 37 percent jump from the final months of 2019. For the year, it was $598.3 million, a 30 percent rise. Total subscription revenue in 2020 was up 10 percent, to $1.195 billion.