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TP3, Group2 Team Members, This two cases relatedness with Netflix are low…

- - - - Netflix cooperated with BEAMS
        
        roll out a series of self-owned brand products around the world
    - - Netflix original TV series―Stranger Things collaborated with ‎RPG mobile game Seven Sins: The Battle of Light and Darkness
        
        let customers enjoy amazing experience
  - - - Hiring talents related to merchandises
        
        Christie Fleischer
        
        Former Disney vice president
        
        Head of theme park merchandise
        
        As the head of Netflix's global consumer products
        
        Invest more resources to develop this new business
  - - - The new projects launched by Netflix this year
      - No number to show their consequent
      - Subsequent effects
        
        Invest and strengthen its position by investing more cash
        
        Give up and divest the business
- - - - CSR
        
        provide an accessible platform
        
        cooperate with accessibility and disability advocacy groups
        
        provide a variety of auxiliary functions
  - - - Valuing talents, emphasizing innovation, and advocating flexibility and freedom
      - Focus on employee loyalty
  - - - threatens to damage Netflix
      - compelling
      - all content for free
    - - consumers do not perceive Netflix’s service offering to be of value
        
        introduce new or adjust existing features
        
        adjust pricing or service offerings
        
        change the mix of content in a manner
  - - - less likely to be pirated
        
        if it is easily available at a reasonable price
      - have more flexible price structures
        
        different priced packages with different terms
        
        e.g.1 week or 1 year subscriptions
    - - supply more original contents
        
        customize the films
        
        through online feedbacks
        
        send questionnaire
      - give some extra discount
        
        existing members introduce new members
        to subscribe Netflix
- - - - provided support at every stage of production process to create the best content for customer
  - - - established a new tv series manufacturing center and make more popular original tv series
  - - - Video creators
        
        Netflix's original video source
    - - Customers
  - - - House of Cards
        
        Media Rights Capital
      - Stranger Things
        
        The Duffer Brothers
- - - - Global integration (high)
        
        cost reduction strategy
        
        standardization
      - Local responsiveness(high)
        
        localized content
        
        These reflect the culture, life experience, and language of a country.
      - National competitive advantage
        
        demand condition
        
        entertainment industry
      - Culture and country difference
        
        local language content
        
        resonate with local audience and market