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Different categories of CSR Activity - Coggle Diagram
Different categories of CSR Activity
Pet projects
These are projects most closely associated worldwide with CSR
They frequently reflect the personal interests of board members or senior executives within the organisation
These activities often get a lot of press coverage for the organisation but usually offer minimal benefits to society or the organisation
They are also very dependent on the individual whose interest it is for their sustainability
In hard times, these projects are often the first to be dropped, as their value to the organisation is low
Eg, sponsoring an art exhibition, a local theatre productive, a local sports club event etc
Philanthropy
Usually takes the form of large charitable donations to groups or people, insitutitons or idnividuals
These donations can be in the form of money, equipment and other materials or even staff time where the company has the expertise to assist others who need their input
Eg. large donations to charitable organisations, educational projects, healthcare projects, scholarships for students who cannot afford to pay their fees and sponsorships for needy people to receive medical attentions
This category of CSR activities confers the majority of the benefit on society
There is often little noise and fanfare with these donations and therefore often questionable reputational benefits to the organisation
Propaganda
Activities in this category are focused primariliy on building the organisation's reputation
Little real benefit to society
They include sponsoring large sporting events, renovating and covering properties in advertising, sponsoring an international event and so on
Organisations need to be careful when pursuing this category of CSR acitviity
If it is perceived that there is a gap between the organisations words and actions this may be dangerous to the reputation of the organsiation
Partnerships
CSR activities that create significant shared value creation for both the organisation and society fall within the category of partnerships
Such activities usually create value for the organisation by addressing major strategic issues or challenges faced by the organisation