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SEO masterclass - Coggle Diagram

- - - - crawler(spider)
        
        Visit all the pages on the web that are open for crawling.
        
        It follows the websites one by one through links.
      - Take data from a business directory
      - Google my business
      - Sitemaps submissions
        
        XML sitemap(Extensible markup language)
    - - Needs to have relevant and quality listings on the top
      - Relevancy is calculated using On-page SEO
        
        Title
        
        Description
        
        Content
        
        Heading tags
        
        Content Body
        
        Image Alt tags
        
        Keywords
        
        Signal is from your webmaster
      - Quality is calculated through off page SEO
        
        Off page SEO signals are given by the users of the site
        
        Factors
        
        Backlinks
        
        Domain Authority
        
        Social links
        
        Page authority
        
        Anchor text
      - Need to have relevant and quality listings on the top
        
        Good user experience
        
        Repeat visitors
        
        Maintaining the top market share in the SE Market
      - Personalised search results
    - - Paid search list
        
        Also need to be relevant to maintain good user experience
        
        20-30% of the page is going to be paid results and they earn money with every click