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The impact of Covid-19 to Ad Industry - Coggle Diagram
The impact of Covid-19 to Ad Industry
The Influence of the marketing budget
Customers are no longer interested in advertising programs
The decline of advertising spending in big companies
Twitter: revenue fell 23 percent
Omnicom Group : nearly 25 percent
Events cancelled
The reduction of thousand labours and lands
How to adjust with this pandemic situation
Using digital tools like "tension map" to help brands stay relevant
Relying on technology for basic tasks
Using simpler and more practical ads
Producing quick and cheap campaigns
Employing part-time and flexible contractors
Visa : taking bids from ad agencies hoping to become its go-to creative partner.
Reassessing overall marketing
Relying on investment and the number of viewers
Employees working from home
The challenge to an industry marketing
Magnet for advertising from live activities
Participants have tested positive for the coronavirus
Different timeline of other activities
Filming restrictions
Using other unusual methods to advertise (Facetime,...)
The consumer psyche
The uncertainty in what they wanted to hear and needed