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SMMCG8 [TP3]_Spotify, heavy users, G8 蔡亞諠 Jasmine 劉友福 Ben 彭竑愷…

- - - - compete effectively
  - - - offers products and services
        
        track and pay royalties to music publishers
        
        join Spotify’s New York offices
        
        more transparent and efficient music publishing industry
    - - Gimlet Media Inc. independent producer of podcast content
      - Anchor
        podcast creation, publishing, and monetization services
        
        the leading platform for podcast creators around the world and the leading producer of podcasts.
    - - Streaming Ad Insertion available to third-party podcast publishers
        
        Advertisers
        
        activate across Spotify’s Original & Exclusive podcasts
        
        podcast publishers
        
        unlock innovative tools
        
        earn more
  - - - the world biggest audio streaming platform
        
        achieve
        greater profitability
  - - - capture the opportunity ahead
- - - - cash cow
        
        maturation of business
        
        keep innovation constantly
        
        low market growth
        
        high relative market share
    - - stars
        
        high market growth
        
        high relative market share
        
        market grows rapidly
        
        Spotify penetrates in it and focuses on acquisition
        
        value high-quality content
        
        strengthen customer stickiness
        
        The total investment in 2019 was estimated to exceed 500 million U.S. dollars
  - - - acquisition
        
        the most time-efficient growth strategies
        
        suitable for podcast market
        
        quickly acquire resources and core competencies
        
        acquire many podcast network
        
        podcast platforms and podcast production companies
      - strategic alliance
        
        teamed up with ESPN and Netflix
        
        curate podcasts around Netflix's Michael Jordan documentary
        
        signed a deal with Chernin Entertainment
        
        produce movies and TV shows
  - - - many large companies invest Podcast market
        
        system native apps
        
        Google
        
        Google Podcast
        
        Apple
        
        Apple Podcast
        
        music platforms
        
        Spotify
        
        audiobooks
        
        Amazon
        
        audible
    - - Most of audiences
        
        full-time office workers
        
        who don’t have time to watch Youtube
        
        higher-income groups
      - annual report of Discover Pods in 2019
        
        more than 82.4% of Podcast users listen to Podcasts for more than 7 hours a week
      - content industry
        
        easy to switch platform
        
        only good content can retain users
        
        solution
        
        Spotify signed or acquired popular Pocast or Pocast show
    - - Build new core capabilities through…..
        
        Economies of Scope
        
        audio seivice
        
        Podcast
        
        Spotify
        
        Network Effects
        
        by investment or acquisition
        
        get audience in Pocast
        
        convert them into paid subscription users
- - - - Develop a live audio experience
        
        Acquired Betty Labs
        
        Audio developer application
        
        Instant voice chat room
        
        Creator and fans can discuss music and cultural issues here
        
        Compete with existing instant audio apps on the market
      - Enter the podcast market
        
        focus on development projects
        
        Acquired a large number of podcast programming and production companies
        
        Launch of podcast exclusive shows
        
        Enhance product's competitive advantage and user adhesion
      - Launched audiobook subscription
        
        Cooperate with Storytel
        
        provide high-quality products
        
        Increase the diversity of Spotify's services
  - - - Provide different services and recommended content according to the language and culture of each country
        
        For example
        
        Taiwan
        
        Recommend local popular song for Chinese speakers
        
        India
        
        Recommend multilingual playlist
        
        Exciusive Bollywood music playlist
    - - cost is not the main focus of Spotify's consideration
  - - - slowly expanded
        
        taking the brunt of huge entry costs in exchange for long-term success
        
        coordination vs. control
        
        music catalog
        
        Spotify will offer its full global catalog in new markets. The company will continuously work with local rights holders and partners to expand its catalog to include more local offerings.
        
        plans
        
        Free and Premium plans will be available across all the markets. In select markets, Spotify will offer Individual, Family, Duo, and Student Plan options.
        
        country and culture difference
        
        Spotify put a great deal of effort into properly localizing their marketing to fit a country’s music taste upon expanding there
        
        e-commerce
        
        Spotify is the great e-commerce personalization example of utilizing machine learning and AI Algorithms to step into the realm of personalization.
  - - - strategic alliance
        
        Spotify gets license agreements with local music record companies, publishers and artists.
      - acquisition
        
        2018
        
        the music licensing platform Loudr
        
        America
        
        2017
        
        the audio detection startup Sonalytic
        
        England
- - - - bought Anchor for $154 million
        
        started to work on podcast field
    - - stock dropping more than 30%
        
        podcasting competition with Apple
  - - - podcasts is the advertising opportunity
      - This winter in company's Stream On event, it launched the Spotify Audience Network
        
        lets companies run audio ads across podcasts on its platform
      - It has the potential to serve targeted ads to Spotify's podcast listeners
    - - bought Locker Room, which can talk about games or livestream during big events
      - Spotify wants to become an audio platform, not just a music streaming service
      - It is still very early days for live audio an audiobooks field
    - - company has acquired two podcast distribution platforms: Anchor and Megaphone
      - Both distribution services give Spotify a large supply of content to potentially run advertisements
      - If there are more distribution can help growing its advertising revenue
  - - - Offset CO2 emissions
        
        Reduce the supply of meat meals
        
        Lower the amount of packaging
        
        Decrease from air travel by 25%
    - - Employees
        
        Diverse and inclusive space
        
        Spotify Inclusion Survey
    - - Increasing female representation in the audio industry
        
        continuing to scale up its efforts, experiment with new ideas, and make positive changes for its entire audio ecosystem
        
        Creators, Partners, Fans & Spotifiers
      - In the future
    - - A good global citizen and integrating sustainability