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FUTURE OF SM / SPACE INDIA - Coggle Diagram
FUTURE OF SM / SPACE INDIA
VISION
DR. LEE VISION
TEAM INPUTS
LHS
Make money
Design collaboration with SG
Marketing base point for Middle East and South East
Production support
Have operations ready for 2030 demand
LCH
New portfolio of Commercial space + Hospital
Open minded for new opportunity as they unfold
PMC vertical
KC
Diverse expert resources <BIM, CG & Architecture>
Architecture + Urban design portfolio <DMIC corridor and Smart cities>
SKN
Bring international knowledge to India
Multidisciplinary collaborations _ Smart technologies, Building materials, PMC ...etc., from South Korea
Research in Architecture
Compete and Win awards and make publications
Flexible and compact housing
SMART + SUSTAINABILITY
STRATEGY
Independent operations
Marketing to Execution in India
Loyalty to SG for the Brand
HQ is independent of SM's operational risk and stress
Dependent operations
Concept Design at HQ
Detail Design and execution at SM
HQ to take responsibility of SM's operations
ISSUES
PRESENT STATUS
POOR ATTENTION
SM is made responsible for Operations, Finances and Marketing
Less attention towards the project over the time
ALWAYS ON SURVIVAL STRUGGLE
Financial struggle
Human Resource struggle
SG IS NOT READY
We aren't planning the projects for right execution strategy
Lack of standardisation on the Building types we are marketing in India _ Thus spending more time in researching for every detail.
INDIAN MARKET NOT READY
STRENGTHS
Knowledge in IT & Office space
Experience to deal with Indian clinents