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E-Marketing Communication: Owned Media - Coggle Diagram
E-Marketing Communication: Owned Media
IMC
Goals & Strategies
AIDA Model
Hierarchy Effect
Traditional Marketing Communication Tools
Advertising
Youtube
Facebook
Twitter
Public Relation
Online Video
Blogs
Wiki
Sales Promotion
Groupon
Free Sampling
Contest/Sweepstake
Online Games
Virtual World
Direct Marketing
E-Mail
Teks
Personal Selling
Chat Bots
Content Marketing
Web Site
MPR
Microsites
Web Site Landing Page
Mobile Site
Blogs
Support Forums/Communities
Engage
Measure
Evaluates Platforms
Promote
Recruit
Improve
Observe
E-mail
Podcast
Coordinating Internet and Traditional Media IMC Plans
SEO
Search Marketing
Natural Search
Vertical Search
Owned Media Performance Matrics
Sales Promotion Metrics
Direct Marketing Metrics