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ASCI Influencer Guidelines - Coggle Diagram
ASCI
Influencer
Guidelines
1.
Definitions
Influencer
Has Knowledge
of some field
Has access
to an audience
Can affect
audience buying
Virtual
Influencer
Fictional
People
Avatars
Material Connection
(Compensation by
Advertiser to Influencer)
Money
Free Products
Discounts
Gifts
Hotel stays
Coverage
Digital Media
(a means of communication
that can be transmitted
over the internet
or digital networks
Internet
On-demand
platforms
Mobile
broadcast
Non-Standard
Television
Digital Delivery
Home Entertainment
Digital
Terrestrial Television
2.
Guidelines
Disclosure
Identify
as ad
Is it an ad?
Clear and
prominent
disclosure
Must be
understandable
Announce if it is a
Virtual Influencer
Advertiser to be responsible
for influencer content
Due Diligence
by Influencers
Influencers to know
what they are selling
Try to check
if product claims
are true