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My organisation - Coggle Diagram
My organisation
Where active?
Macro environment
External factors which influence the decision making.
PESTLE analysis required.
Social
Richards reports shows because of the aging population more medical equipment will be required the coming years.
Technology
Interventions can be done by robots.
Economical
Hospitals struggle to find funding.
Legal
To protect GDPR, firewalls were required.
Political
Government decided to invest more in medical equipment during the C-19 crisis resulting in a sales boom for CMSUK.
Environment
Faulty processing boards need a environment friendly disposal.
Micro environment
Who are the stake holders? How do they affect my organisation?
Suppliers
Having a bargaining power influencing my costs.
Competitors
Existing competitors offering similar goods or services.
New entrants arriving on the market with similar products or services.
My good or services could be substituted by another product or service.
Customers
Having a bargaining power which can influence my sales.
Marketing intermediaries
Can be dealers selling my product or services.
Publics
Range of organisations like the government, media, etc.
How to compete with my competitors?
By competitive advantage
Cost leadership
For my organisation difficult as mostly not able to compete with companies focussed on very small niche markets.
Focus
CMSUK already active in niche market.
Differentiation
Offer something extra, exceptional, see my organisation.
Personal commitment towards OEM's
Knowledge, remote maintenance towards non-OEM's.