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Reflective Report Strategic Marketing 59_Active_Learning_Business_Idea…
Reflective Report
Strategic Marketing
Article 1
Marketing Malpractice-the Cause and the Cure
Purpose Brand
Sustain
Advertisement
Extend
Different products with a common job
Sony Walkman
Create new purpose brands
Marriott
Establish
Get customers "jobs" done
Reflection
Admit and learn from mistakes
Customers'
satisfaction
=
loyalty
=
growth
Learn what your customers want
Article 2
Branding in Digital Age
Shifting to Customer Decision Journey
Enjoy & Advocate
Bond
Evaluate & Buy
Article 3
The One Number You Need to Grow
Loyalty
WOM (Word-of-Mouth)
