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E-Marketing - Coggle Diagram
E-Marketing
Overview
Feature
Ubiquity
Global reach
Universal standards
Interactivity
Richness
Information density
Customization
Social technology
Technique
Advertising Networks
Permission Marketing
Affiliate Marketing
Viral Marketing
Search Engine Marketing
Blog Marketing
Social Network Marketing
Definition
Marketing principles & techniques
electronic means and telecommunication networks
Process
Online tools for Market research
Primary information
Seconday information
Other websites
Commodity Exchange
Trade Points
Directory
Disadvantages
Technology
Specilization required
Information
not focus on target customers
low-level feedback
Time
take times to receive replies from interviewees
Advantages
Cost
money saving for hiring people, printing documents
Information
more detailed & exactly
Place
no preparation needed for enterprises
flexible for customers
Time
time saving for enterprise
flexible for customers
Online consumer behaviour
Online market segmentation & targeting
Search
Contextual
Technical
Psychographic
Demographic
Behavioral
Communication Tools
Online Advertising
Display Ads
Pop-up Ad
Banner Ad
Pop-under Ad
Video Ads/Rich Media
Superstitial Ad
Interstitial Ad
Video Ads
Search Engine Advertising
Search Engine based Advertising networks
Advertising Keyword
Organic Search
Sponsorships
Email Marketing
Active time
Content personalization
Right target customers
Cost savings
Most used channel from customer in a day
Allowed to spread in the form of forward
Instant message delivery, large volume of distribution
Online catalogs
Grid display
Full-page spread
Social Marketing
Game advertising
Social Network
Blog
Mobile Marketing
Tools
Call Mobile
WAP
Bluetooth
MMS
SMS
Benefits
fast & powerful
high ability to reach target customers
Spam Management
Opt-out model: until recipient refuses
Opt-in model: only when recipient accepts to receive