Qualitative research

Ethical considerations

Characteristics

Definition

Scientific method of observation to collect non-numerical data.

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Sharan B. Merriam (2009)

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John Creswell (1994)

image Dr. Leslie Curry (2015)

“Qualitative research is an inquiry process of understanding that is based on distinct methodological traditions of inquiry to explore a social or human problem.“


“Qualitative researchers are interested in understanding the meaning people have constructed, that is, how people make sense of their world and the experiences they have in the world.“

“Qualitative research is a strategy to collect, organise and interpret textual information systematically to generate insights into phenomena that are difficult to measure quantitatively.“

Inductive image

Descriptive data image

Naturalistic image

Meaning
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Concern with process image

Non-experimental ecological approach

The subject is studied in its natural environment

No manipulation of the environment

Words and images instead of numbers

Describes data in depth

Narration of the observed phenomena

Steps

Focuses on the process rather than the results

Expectations translated into activities

1 Discussion group

2 Interview

3 Observation

Theories based on the data collected

Focuses behaviors, builds theories, reaches conclusions

Upward direction

Interpretation of results

Discovering the meaning of experiences

Interest in the participants' perspective

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Avoid research sites where participants may feel coerced to participate in the research.

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Protect participants’ identities to avoid embarrassment or harm.

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Treat participants with respect and seek their cooperation in the research.

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Consider difference in participants’ time commitment.

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Negotiate with the participants the terms of the agreement to do a study.

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Honour the participants’ privacy.

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Tell the truth when writing up and reporting the findings.