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Information Architecture - Coggle Diagram

- - - - who is the user
      - why they came
      - what goals they have
- - - - gestalt psychology
      - users know which part is more/less important
      - hierarchy in importance
      - consider what user expect to see
    - - F scanning
      - Z scanning
      - https://blog.tubikstudio.com/ux-design-how-to-make-web-interface-scannable/
  - - - leads user in a path
      - "after this, scroll, etc"
    - - e-commerce
      - retail
      - analogy
        
        minimart bread & milk close to each others
  - - - user-need/persona-specific
      - they choose which navigation to go
      - they choose the path
    - - web applications
      - basically any applications
  - - - type of product/company
    - - about how information structured
      - about how information divided
- - - - user visit your web
        to find something
    - - add visible navigation buttons/details
      - chop up hamburger menu, drawer, etc
  - - - what is it
        
        all contents in one page
      - when to use
        
        landing pages
    - - what is it
        
        pages equally important
        
        side to side bottom bar
      - when to use
        
        small sites
    - - what is it
        
        pages as children of other pages
        
        just like hierarchy in general
      - when to use
        
        large web apps